We've been working on BMW trade fairs and motor shows since 2018, and the collaboration is still running today in 2026. Our main events have included the IAA in Munich, CES in Las Vegas, Auto China in Beijing, and the Tokyo Motor Show, covering media loop content for public days and press conference material for press day.
Every trade fair brings its own challenge: a new LED setup, often massive in size and resolution. That's why stage previews play such an important role, giving a feel for the real experience early in production.