Groove Synthesis 3rd Wave
Groove Synthesis, Sonic Lighthouse, 2026.
California sunrise
A product presentation for Groove Synthesis, introducing their new synthesizers. The warm visual direction reflects the brand's California roots. CAD data was provided but fully remodeled in Houdini, allowing close-up detail and a procedural approach across the product range, made possible by the shared design language between models.
Client
Groove Synthesis
Sonic Lighthouse
Year
2026
Role
All
Software
Houdini
Cinema 4d
Redshift
After Effects
The 3rd Wave 24K
The big blue.
The 3rd Wave 24M
Desktop power, zero compromise.
The 3rd Wave 8M
Access all areas.
And because it always looks better in motion
The video opens with a short animation built around the hero product: the 24K keyboard.
A procedural knob built specifically for this project.
Knobs like this appear throughout the product with slight variations, making a procedural approach the obvious choice.