BMW RE:THINK
BMW, Elastique, 2021.
BMW IAA 2021
I joined this project at the animation stage, with styleframes already signed off. The result is a friendly loop in pastel tones, centered around sustainability. The core concept: Rethink, Reduce, Reuse.
Client
BMW
Elastique.
Year
2021
Role
Lighting
Shading
Animation
Visual Effects
Compositing
Software
Cinema 4d
Redshift
After Effects
And because it always looks better in motion
The full loop.
The stage preview with the different LED surfaces
A good idea of how it will look on-site.
This is how it looked on-site
A good idea of how it will look on-site.
Content for a complementary interactive exhibit
Reuse.
Alongside the fair, a matching animation for the LED cube at BMW Welt
Built in Unreal, with the particle work initially developed in Houdini.