BMW IAA 2019
BMW, Elastique, 2019.
BMW. The beginning.
Our first fair project with BMW at the IAA in Frankfurt. A full motion design approach, deliberately stepping back from car imagery so the cars could speak for themselves.
Client
BMW
Elastique.
Year
2019
Role
Shading
Cloth Simulations
Lighting
Animating
Compositing
Software
Cinema 4d
Octane
After Effects
And because it always looks better in motion
I was in charge of all exterior shots. So roughly the first half of the movie and a couple of shots at the end.